Wayfinder & Directory Melbourne

Companies, workplaces, and special events employ directional and wayfinding signage to express particular instructional information. Customized directional signs are very adaptable to your requirements and are produced on a variety of base materials.

Any public area or private company location needs directional signs. Directional signs are necessary to guide people through a region and teach them crucial information. Having well-thought-out, strategically positioned directional signage will make an individual feel more at ease and may even strengthen your brand.

Successful directional sign types include the following:

  • At each intersection, wall plaques indicate which way to turn
  • A company directory indicating the floor on which each individual’s office is located
  • Physical distance markers, or
  • Bright coloured stripes that you can follow on the ground

At World Advertising, you may request a free directional signage consultation, call us now!


Wayfinder Directory Signage

Guide Your Customers In The Right Direction

Help your customers reach their desired destination with wayfinding signage. As the name implies, wayfinding signage aids in guiding you through a building, establishment, or other physical space. It will lead you in the right direction and let you know when you’ve made it a certain distance. This kind of signage is particularly useful in:

  • Hospitals; offices and healthcare facilities
  • Financial and educational organizations
  • Attractions for travelers
  • Night clubs and bars
  • Shopping centers, stores, and auto dealerships

Technically speaking, although wayfinding signage is not a type of advertising or promotion, it does have a significant impact on presenting a favorable brand image. Your clients will feel at ease in your property if you have smart and understandable wayfinding signage. They will also have a feeling of independence because they won’t need to seek help because they will be capable of finding what they are searching for. Your clients or guests will have no trouble getting where they need to go with the aid of directional wayfinding signage. In order for you to feel as though an unseen tour guide is guiding you to your location, your signage needs to be sufficiently clear and placed in the right spot.

Featured Work

Every company must have signage. Business owners who fail to employ the appropriate signs are probably losing out on a significant amount of traffic, which implies they are also earning less income. By choosing the appropriate signage and putting them to use, you can increase foot traffic, let customers know about exclusive offers, and fortify your brand even further. We can produce signage that makes a significant impact and position on site and effectively cuts through visual pollution because of our inventive use of design in combination with special fabrication techniques and materials.

We make sure that the entire production process runs well. From new real estate signage to business and professional conference exhibitions, onsite exhibits, way-finding signage, sales department signage, house signage, automobile livery, and much more, our expertise in the design and manufacturing of signage is extensive. Check out some of our recent work:


6 Months ago

Great team to work with and well priced. We engaged in world advertising for some signage. The team was professional and prompt thanks, guys. They delivered a great project within time. Highly recommend them!!

2 Years ago

Extremely polite, professional and reputable!
HIGHLY recommend for ALL major signage for Company’s of any size!

Matty M
Melbourne Fight Nights
8 month ago

Great team to work with and well priced. We engaged world advertising for some signage. The team was professional and prompt thanks guys.

Brigette O’Callaghan
4 Years ago

Very professional and delivered beyond my expectation for my project, would high recommend.

SEO, Digital Marketing & Advertising Agency Melbourne
3 Years ago

Easy to work with and delivered a great product. Thank you!

Radial Life
8 months ago
Always happy to help and work through the detail.
Mike F


Drivers and pedestrians can explore outdoor spaces with the use of directional signage. By pointing individuals in the right direction, directional signs can dramatically improve pedestrian and traffic flow in public areas.
Any form of sign that provides directions is a wayfinding sign. Without detailed explanations or challenging maps, they are there to assist customers in finding their way. Clients should face no trouble locating their route with the use of signs that will direct them along the path.
The vertical measurement from the bottom of the sign to the peak of the curb for safety and regulating signage in commercial zones must be no less than 7 feet.
Information systems that direct people through a physical location and improve their comprehension and experience of the location are referred to as wayfinding. In challenging constructed contexts like metropolitan cores, campuses of medical and educational institutions, and transit hubs, wayfinding is especially crucial.
Need a quote? Just ask…

We service all of your requirements for continuous business or one off events. Contact us for any enquiries on 0450 921 503  or fill the form.

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