Reasons Why Signages Are An Effective Means Of Communication

The use of signs and symbols to communicate a message has been relevant since time immemorial but popularized from 1975 to 1980. Signages are any kind of visual graphics to display information. If done correctly, one can advertise, like increase brand awareness and sales, and caution users of possible dangers like wet floors. Signage could be anything from LED wall signs, floor signs and more. So keep reading to know why signages are an effective means of communication.

1. For safety reasons in construction sites

Safety signs are necessary for workers and outsiders in warehouses, factories, and construction sites. One can’t risk cognitive overload when it comes to a life and death situation. Too much information can be difficult to read and understand at once in a busy working environment. Presenting the threats and dangers in clear and concise signages can ensure that all staff, inspectors or visitors are informed of any hazards like ‘Slippery When Wet’ or ‘Watch Out!’ and so on. Although signs are not solely relied on, they act as reminders in typically recognizable ways, such as red circular prohibition signs. Simple graphics or words are easier to follow than complex messages and precisely why owners and managers rely on Construction Signage, Sidney for their safety signs. Australia has legally mandated the use of signages in occupational environments.

2. For sanitary guidelines during a pandemic

With the onset of COVID-19, public places were legally obligated to use signs such as ‘Masks Must Be Worn’, ‘Wash Your Hands’ and so on. These instructions generally have a white background and black text with a blue circle to depict mandatory action or a red circle with a line crossing through an image showing the particular action to depict prohibition. Enclosed areas often had signages saying ‘Maintain A Safe Distance’ or ‘No Smoking In This Area’ and so on. Signages function as warning signs to warn people of potential hazards to prevent worsening the pandemic.

3. For branding and advertising

Well-known signage specialists know about the colours and fonts they must use to fit the service or company. Professionals are careful with the choices an organization or person makes and see if it’s consistent with the product or service. One can choose LED signs in Melbourne to start advertising their business because they catch the eye of the regular person looking around billboards when driving or loitering. Experts ensure that signage fits the brand vision and expands the branded experience. Experienced signage companies work with a designer who studies and follows your brand guidelines and crafts a logo or signage that presents you as a leader in your space. Good signage should always tell customers what your brand, like Nike or product is about. The popularity of the logo or sign can increase the company’s sales in the long run.

Conclusion

Signages are the simplest visual cues directing you to some desired action. Clear signage with the right message can make all the difference!