Southbank was formerly an industrial area and part of South Melbourne. It was transformed into a densely populated district of high rise apartment and office buildings beginning in the early 1990s, as part of an urban renewal program. With the exceptions of the cultural precinct along St Kilda Road, few buildings built before this time were spared by redevelopment.
Today, Southbank is dominated by high-rise development. It is one of the primary business centres in Greater Melbourne, being the headquarters of Treasury Wine Estates, Crown Limited, Alumina, Incitec Pivot, The Herald and Weekly Times (including the Herald Sun), as well as regional offices of many major corporations, in a cluster of towers with over 340,000 square metres of office space in 2008. It is also one of the most densely populated areas of Melbourne, with a large cluster of apartment towers, including Australia’s tallest tower measured to its highest floor, the Eureka Tower.
Southbank Promenade and Southgate Restaurant and Shopping Precinct, on the southern bank of the Yarra River, extending to Crown Casino, is one of Melbourne’s major entertainment precincts. Southgate’s landmark Ophelia sculpture by Deborah Halpern has been used to represent Melbourne in tourism campaigns.
Since its origins in 1970, World Advertising prides itself on being a complete signage manufacturing supplier, involving a team that includes designers, site surveyors, project managers and creative agents. All personnel work collaboratively to ensure the best possible signage solutions for all retail, commercial, industrial and corporate divisions.
As our head office and manufacturing facilities are based in Melbourne, just next to the Melbourne International Airport, we have the facilities to manufacture and install all over the country with our services stemming as far as Germany, the UAE and New Zealand.
World Advertising also has a presence nationally with project managers and installers able to readily assist you – whatever your needs. In line with our growth strategy, we are pleased to announce that World Advertising Australia has offices in the United Arab Emirates, and China, in order to serve our clients better, and looking into constant expansion looking ahead.
