Advertising is one of the most important aspects of growing a small business, but knowing where to start or what will work best can be difficult. For example, how do you spread the word about your newly opened brick-and-mortar business locally? How much time and money should you be spending on social media ads? What are other creative options available to get your name out there?
To help you make the right decision for your business, we’ve compiled a list of four advertising ideas that people have forgotten but still work.
Get Involved
Getting involved in the community could mean sponsoring a local Little League team, hosting a charity event, or simply becoming a fixture at community gatherings. When people see your business getting involved and giving back, they’ll be more likely to support you.
Other ways to get involved include:
- Donating products or services to charity auctions: This is a great way to get your name out there while also supporting a good cause.
- Hosting an event at your business: This could be anything from a holiday party to a summer BBQ. Invite friends, family, and community members to come and check out your business.
Leverage Signages
One of the most effective and cheapest advertising methods is also one of the most overlooked – signages. Place well-designed banners or posters in strategic locations around town, and you’ll be surprised at how many new customers you’ll get. You can take the help of signage companies Sydney to get started.
When designing your signage, make sure to:
- Keep them simple and easy to read: You want people to be able to understand your message quickly and easily.
- Include your website, or social media handle: Make it easy for people to find you online.
- Use bright colours: You want your signage to stand out from the rest.
No matter your business type, signage can be helpful. For example, if you are into construction and manufacturing, construction signage Sydney agencies can help you get started.
Give Away Free Samples
Giving away free samples is a great way to generate buzz and get people talking about your product or service. It’s also an effective way to build up a database of potential customers that you can market to in the future.
When giving away free samples, keep these tips in mind:
- Include a call-to-action: Tell people what you want them to do with the sample (e.g., visit your website, sign up for your newsletter, etc.).
- Make it personal: Include a handwritten note or business card with each sample.
Sponsor an Event
Sponsoring an event is a great way to get your name out there and connect with potential customers. It’s also a good way to build relationships with other businesses in your industry.
When sponsoring an event:
- Choose the right event: Select an event that’s popular with your target market.
- Get involved: Don’t just write a check and call it a day – get involved in the planning and execution of the event. This will give you more exposure and allow you to build deeper relationships with attendees.
Final Word
Advertising your small business doesn’t have to be complicated or expensive. We are sure the above tips will help you get on the right foot.
